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Cash In On The Information Product Goldmine Today!
By Lane Bowers, Sat Dec 10th

In today's fast-paced Web environment, there are lots of waysyou can add value to your website. The most common one is simple'content' in the form of articles related to your business. Butmany entrepreneurs have taken that concept a step farther, andare now offering content that not only complements theirbusiness presentation, but that can be sold as a separateproduct.

Selling an informational product from your website is worthconsidering no matter what your business is. From ebooks toaudiotapes to videotapes, the choices are varied - and many ofthem are surprisingly affordable, with all the technologyavailable to us now.

Take, for example, websites about sales techniques. Many onlinesales experts - particularly trainers and coaches - haveavailable, on their websites, books and tapes ABOUT the art ofselling. Visitors to the site can learn from browsing throughthe free informational content there, or they have the option ofpurchasing these additional products to further pursue theirlearning.

Let's say you wanted to learn how to golf -- there are severalways to go about it. You would want to get out on a course andhit a few balls, you might take a lesson or two, and you mightsubscribe to a magazine about golfing.

If you're on the Internet, you'll most certainly do a search forgolf websites. And when you find them,

you'll likely discoverthat a huge percentage of websites about the game of golf haveinstructional videos you can purchase to help you with your game.

I know a woman who is a plastic surgery consultant. Although shehas lots of good informational articles on her website, herhottest product is a tape she made of interviews with doctorsregarding various procedures. It sells, directly from herwebsite, for over $20 - and sells like the proverbial hotcakes,too!

A wallpaper expert I know has a little coil-bound booklet of'Interior Decorating Tips' for sale on his website - for $10. Ittook him about 20 minutes to put the thing together, at a costof about $1.30 per book!

How can you apply this concept to your business, and yourwebsite? Can you create an ebook about your product that peoplewould be willing to pay for? Does your product or service lenditself to any kind of instructional information that you couldsell? Would an audiotape work for you? Have you ever thought ofcreating an instructional videotape for your site visitors? Astep-by-step visual presentation of your product or servicecould be just the goldmine your website needs.

Don't miss out on a whole new avenue of inexpensive, but highlyeffective, promotional materials for your business!